Roskilde University conduct research within the field of attractions and amusement parks as part of the Invio network. The researchers has taken part in and followed the development of the Camøno hiking track on the islands of Møn, Nyord and Bogø, in Denmark’s Region Zealand. And new results are showing.
The project has gained funding from the Realdania foundation as part of the ‘Stedet Tæller’ (Place counts/matters) programme for peripheral areas of Denmark. NORRØN architects was hired to design iconic benches, and benches have been placed at the 9 ‘Camønopause’ rest-places, which forms the nodal points of the signed hiking route system. The hiking route itself is 175 km, divided into 9 hikes. No new paths have been made. The route runs along existing roads, many of which are with hard surface. There are also alternative coastal routes along beaches, in addition to already existing paths around the established Møns Klint (Cliff) and Geocentre tourist attraction. As many a 9000 visitors used the route somehow in the first season.
Professor Jørgen Ole Bærenholdt from the Department of People and technology found that the narrative about the experience of the Camøno is working across distinctions between producers and users, businesses and customers etc. Basically, the reference to the absent Camino is a key part of the brand and communication strategy mobilised. He also found this an instructive example of how innovation practices are still, always fragile in the experience economy, but it seems that the decentred practices connecting actors across distance produce a more stable configuration, making the looseness and weakness of ties an advantage.
Research on the Camøno project was part of a presentation by Jørgen Ole Bærenholdt to the international Nordic Geographers Meeting in Stockholm 18-21 June with over 700 participants.