On November 20th to 21th 2016 the fifth edition of Creative Business Cup took place in Copenhagen. During the two exciting days, the dedicated Invio-jury found the global winner of the Invio Challenge 2016. The winner is Innomdle Lab from South Korea.
Invio’s involvement in Creative Business Cup 2016 with the initiative ‘The Invio Experience Technology Challenge’ was a great success. The focus of the challenge was to explore the latest within experience technologies and thus, to dig into the potential of new and unknown types of experience technology. In short, the challenge was: What are the new ways of engaging customers through technology in theme parks, at attractions, events within gastronomy or tourism?
The Challenge had guest and jurors at Creative Business Cup discussing the future of experience technologies and the potential for the participating startups. In total of six teams participated in the Invio Experience Technology Challenge:
1. WALQLIKE (Ukraine) http://walqlike.com/
2. Cook with a Local (Denmark) http://cookwithalocal.net/
3. HoloTech (Romania) https://facerig.com/
4. IDive (Saudi Arabia) http://www.idiveteam.co/
5. Innomdle Labs (South Korea)
6. Chef Koochooloo (USA)
The jury selected Innomdle Labs from South Korea as the winner. Innomdle Lab produces a smart strap that enables users to engage in phone conversations simply by placing their finger on their ear. Whether attached to a classic watch or a smart watch, such as the Samsung Gear, Apple Watch or Pebble Time, users can enable fingertip communication and many additional smart functions simply by replacing the watch strap.
Making a phone call simply by touching your ear is something never before introduced in the real world. It is not just a novel idea but it is also very useful since it is the most intuitive user experience of a phone call you can imagine.
Here is what the Invio Challenge jury said about innomdle Labs: "Experience Technology can make us feel and do things in new, unseen and unexperienced ways. We are looking forward to following the winner of Invio Experience Technology Challenge."
What are Creative Business Challenges?
Creative Business Challenges are sector specific challenges that strive to solve existing problems and encourage creative entrepreneurs to tackle future challenges. Each Challenge will have its own pitching session, jury deliberation and prize, and most importantly, each Challenge presents start-ups with the opportunity to unravel global future challenges and contribute to solving problems within the creative sector.
Visit Innomdle Labs’ website to learn more about their exciting innovation concept at www.innomdlelab.com
Read more about the Invio Experience Technology Challenge at www.creativebusinesscup.com/inviochallenge
Karoline Haulund, Invio