Since Fårup Sommerland established Fårup Academy in collaboration with the consultancy agency Meng & Company, they have had 7700 employees participating in courses within the Fårup Academy. Within the recent 5 years Fårup Academy have also had more than 1000 managers and employees from other companies participating in these courses. Fårup Academy appeals to a broad audience and a range of companies from municipalities to the telecommunications company Call Me. The director of customer services at Call Me, Henrik Larsen, has participated in the same course as his colleagues, he says:

“Call Me has cooperated with Fårup Academy throughout many years and all of our employees have gone through the Academy training. The People from Fårup has made it clear just how important the interaction between the customers and employees is; We have learned to laugh, cry and build relationships with the customers by face-to-face interaction with the guests in Fårup Sommerland. When you have learned to play with other people’s kids it becomes easy to play with the customers in a telecommunications company too. The activities we have gone through in Fårup Academy have helped us live our dreams and ambitions regarding customer experiences and handling of customers at Call Me.”

Liljeprisen is given to a company, which in the past year have been the best regarding creating new and innovative experiences. Fårup Academy will take its place in a distinguished crowd, as earlier winners among others are:

2015: Bornholmertårnet

2014: Morten Fryland, Playground Marketing

2013: Johan Bülow, LAKRIDS by Johan Bülow

2012: Modulex A/S, Playscapes og Redia

2011: Volcano Management

2008: Projekt Kreative Alliancer i Region Nordjyllands Vækstforum

2007: Danfoss Universe

In the process of picking the winner of Liljeprisen, there has been an open nomination in the spring of 2016, where companies and individuals have had the opportunity of nominating companies or organizations for this year’s Liljepris. Finally, a panel of experts from Invio have pointed out the winner amongst the nominees.

In the nomination and recommendation, it is stated that:

“For many years Fårup Sommerland have been known for their good and comprehensive services for many years. In recent years, this has been a pivotal factor in the visitors experience when visiting Fårup Sommerland. This can be seen as the result of a conscious strategic focus in the service area. Fårup Sommerland and the Organization behind them have gotten so good at doing this, that besides receiving some of the World’s best guest-ratings, they also constituted an official academy, whose goal is to teach other organizations how to strengthen their service concepts and their visitor’s experiences. The motivation behind recommending Fårup Academy is therefore the persistent and innovative focus on developing great service as a central and integrated part of the entire business concept. Also, concurrently, for using this strong competence as a separate business area that will lift other stakeholders in the experience economy as well as outside this. It is an exciting and strong example of how the experience professions can make use of competencies that are pivotal in the experience professions for creating value in other types of businesses and industries while also representing a good example of how to think about innovating business models.

Accepting the Prize on behalf of Fårup Academy was the director of Fårup Sommerland, Per Dam Jensen, Malene Geertsen and Karsten Koch (Meng and Company) .

Liljeprisen 2016 was handed over by Invio’s network manager Jens F. Jensen, Professor of Interactive Digital media at Aalborg University.

The winner of the annual Liljepris is a business that has created results by:

• Thinking in a new and innovative way: This is for example represented by new partnerships, new products or services, new ways of using competencies, new business models, new knowledge, new stories, new forms of organizing etc.
• Combining experiences and business: The business must have a clear linkage between working with experiences and the business as such.
• Being a role model: The business example must contain a clear potential for creating learning for other businesses.

Contact Network manager Jens F. Jensen: jensf@hum.aau.dkor 99 40 90 28

Contact Director of Fårup Sommerland Per Dam Jensen: pd@faarup.dk or 2075 0782

For more information on Liljeprisen contact Invio Secretariat at info@invio-net.dkor 21847952 / 9940 3134.

For more about Invio: www.invio-net.dk

For more about Fårup Academy: https://www.faarupacademy.dk/